I'm pretty sure the originator of this strapline, "Safe and Save Bus Service", is quite proud: proximate rhyme, alliteration, consonance... and it is punchy and effective.

On second thoughts, however, I wonder if it's a good advertisement for the city of Bangkok, although it certainly is for this particular service (as evidenced by the thronging crowds, mostly backpackers, who try to get on). It is, after all, one of the first things you see as you step out of the airport terminal building!

If this service is SAFE and I can SAVE, what is the alternative then?