I've written nothing since 3rd Aug. The reason is obvious: I took an Olympic break. And then it took me a good while to wake up from the obsession.

This morning, I found three messages in my junk mail inbox.

The first one tries to sell me Rolex watches, fake ones;
The second, viagra pills, at reduced price;
The third, university degrees, for people who can't EARN a degree, but NEED one.

My first thought: Okay, each of the three appeals to a disparate range of needs and wants of potential customers, but there's a common denominator to all three.

What is it?

Then I found the answer: EGO.

And it's a perfect illustration of how insubstantial EGO is.